The Ardonagh Group Announces Acquisition of Assets From Rural Insurance Group Limited

02 March 2020

The Ardonagh Group (“the Group”) today announces the acquisition of trade and assets from Rural Insurance Group Limited (“Rural”).

Contracts have been exchanged and completed by Geo Underwriting Services Limited in relation to the purchase.

Rural is a leading specialist underwriter for rural and agricultural communities and joins the Group’s suite of MGA brands including Geo Underwriting, AIUA and BIBU.

Headquartered in North Yorkshire, Rural’s history spans over 20 years and today it distributes to a network of over 600 broker partners and protects the assets of over 17,000 customers across the UK.

Commenting on the news today, Derek Coles, CEO - MGA Binders and Facilities for the Group, said:

“Rural perfectly encapsulates what we strive for all Ardonagh’s specialist MGA brands to be. It’s a business firmly embedded in the communities it serves and renowned not only for its products across farming, rural and associated motor lines, but the expertise, service model and value it delivers to customers.”

“The addition of Rural to the family further strengthens our commitment to serving the UK’s regional broking market with specialist solutions from dedicated experts and trusted brands.”

David Cahoon, Managing Director of Rural, added:

“At Rural, we’re excited to be joining Ardonagh’s specialist MGA portfolio alongside many well respected and likeminded brands. We look forward to harnessing the scale and collective power of the UK’s largest independent insurance broking platform to further enhance our commitment to helping UK brokers serve the agricultural market, from the very small to the very large.” 

Notes to Editors


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The Ardonagh Group is the UK’s largest independent insurance broker with global reach. We are a network of over 100 office locations and a workforce of over 6,000 people. Formed in 2017 and following a series of acquisitions in 2018, Ardonagh today brings together best-in-class brands including Autonet, Bishopsgate, Carole Nash, Geo Underwriting, Price Forbes, Swinton, Towergate and URIS. Our understanding of the communities we serve, together with our scale and breadth, allows us to work with our insurer partners to deliver solutions that meet our customer needs.

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